Analytics that ends in an action, not a chart
Crafty Meerkat is a website analytics platform with a built-in AI advisor. It combines full-picture, first-party visitor tracking with a weekly analysis layer that reads your traffic the way an analyst would and returns a short list of ranked, concrete improvements. The goal is narrow and deliberate: convert raw traffic data into decisions a site owner can act on this week.
How it works
Collection
A single asynchronous script — under 2KB, no dependencies — records page views, sessions, referrers, UTM parameters, scroll depth, device and page-speed signals. It is first-party only: nothing is shared with ad networks or across sites, and raw IP addresses are resolved to geography at ingest and then discarded.
Identity
Growth and Agency plans assign a persistent first-party visitor ID so new-vs-returning visitors and multi-day journeys are measured accurately. The Starter plan identifies visitors with a one-way daily hash of non-personal attributes that rotates every 24 hours.
Analysis
Each week the previous seven days of traffic are compiled with the site’s business context and analyzed by Crafty Meerkat’s AI, powered by Anthropic. It returns 3–5 specific, ranked actions — scored by effort and impact — rather than another dashboard to interpret.
Delivery
Recommendations arrive by email and persist in the dashboard. Stats Chat answers plain-English questions against the same data, and Prompt Builder synthesizes everything you collect into an improvement prompt or a reusable Claude Code skill you can hand to a developer or coding agent.
Design principles
Recommendations over reports
Conventional analytics answers “what happened?” and stops. Crafty Meerkat is built around the next question — “what should I do about it?” — and optimizes every surface toward a ranked, actionable answer.
Full picture, first-party
Accurate improvement decisions require complete data: every visit, return, and journey. All of it is first-party and owned by the account — never aggregated, sold, or used for advertising. Exportable at any time as CSV, JSON, or a Google Analytics-compatible format.
Low overhead by design
The tracker adds negligible weight and loads asynchronously, so it never blocks rendering. A weekly AI analysis costs a few cents per site, which is what makes always-on recommendations viable for a single website rather than only for enterprise budgets.
Operable without a data team
Every metric is defined in plain language, and the interface is designed so that acting on the data does not require a specialist. If interpreting the product needs a data science background, that is treated as a defect.
Why a meerkat
Meerkats are sentinels — one stands watch while the rest of the group works. That is the model: the platform keeps constant watch over your traffic, uptime, page speed, and SEO health, and surfaces only what warrants your attention. The “crafty” part is the AI doing the analysis.
See it on your own site
Every account starts with a full-featured 30-day free trial. No credit card required. Install takes about two minutes.
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