Why we built this

Crafty Meerkat was born out of frustration with the status quo.

I run Sorted Solution LLC, a technology consulting firm. Like every small business, I needed to know what was happening on my website. So I installed Google Analytics. And then I stared at dashboards full of numbers I didn't have time to interpret.

Page views? Sure. Bounce rate? Great. But what was I supposed to do about any of it? Every analytics tool on the market answers the question "what happened?" — and then leaves you alone with a spreadsheet.

Meanwhile, Google was collecting my visitors' data, aggregating it across millions of sites, and using it to sell ads. My data was working for them, not for me.

The idea

What if analytics didn't just show you what happened — but told you what to do next? Specific, ranked actions based on your actual traffic data, your business goals, and your target audience.

With modern AI (specifically Claude by Anthropic), this became possible at a cost that makes sense even for a solo founder with a single website. A weekly AI analysis costs us about two cents per site. That's not a business model compromise — it's practically free.

Our principles

• You own your data. Every byte lives in your account. We never aggregate, sell, or share it.
• Privacy by design. No cookies. No personal data stored. IP addresses are used for geolocation and immediately discarded.
• Recommendations, not reports. We don't give you more data to analyze. We give you actions to take.
• Simple by default. If you need a data science degree to use it, we failed.

The name

Meerkats are sentinels. They stand watch so the rest of the group can do their work. That's what Crafty Meerkat does for your website — it watches your traffic so you can focus on running your business.

The "crafty" part? That's the AI.