Terms of Service

These Terms of Service (“Terms”) govern your access to and use of the Crafty Meerkat website analytics service (the “Service”). By creating an account or using the Service, you agree to these Terms. If you are using the Service on behalf of an organization, you represent that you are authorized to accept these Terms for it.

1. The Service

Crafty Meerkat provides first-party website analytics with AI-generated recommendations, along with related features such as uptime monitoring, page-speed tracking, site profiling, competitor analysis, Stats Chat, and Prompt Builder. We may add, change, or remove features over time.

2. Accounts and eligibility

You must provide accurate account information and keep it up to date. You are responsible for maintaining the security of your credentials and for all activity under your account. Notify us promptly of any unauthorized use. You must be at least 18 years old and legally able to enter into these Terms.

3. Free trial, plans, and billing

• New accounts include a 30-day free trial with no credit card required.
• After the trial, continued use requires a paid subscription billed monthly or annually in advance according to the plan you select. Current pricing is on our pricing page.
• Fees are non-refundable except where required by law. Plans renew automatically until cancelled; you can cancel at any time and will retain access through the end of the paid period.
• We may change pricing on a prospective basis with reasonable notice.

4. Acceptable use

You agree not to:

• Use the Service unlawfully or to violate the rights of others.
• Install the tracking snippet on sites you do not own or lack authorization to instrument.
• Collect special-category, financial, health, or other sensitive personal data through the tracker, or attempt to re-identify individuals from analytics data.
• Interfere with, overload, reverse engineer, or attempt to gain unauthorized access to the Service or its infrastructure.
• Resell or provide the Service to third parties except as expressly permitted by your plan (for example, agency use of managed client sites).

5. Your data and privacy responsibilities

As between you and us, you own the analytics data collected for your sites. You grant us the rights necessary to process it to provide the Service, including sending relevant summaries to our AI subprocessor to generate your results, as described in our Privacy Policy.

You are the controller of your visitors’ data. You are responsible for posting any required privacy notices, obtaining any legally required consent, and maintaining a lawful basis for the tracking you enable in your audience’s jurisdiction.

6. Intellectual property

The Service, including its software, design, and content (excluding your data), is owned by Crafty Meerkat and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription. All rights not expressly granted are reserved.

7. Availability

We work to keep the Service available and performant but do not guarantee uninterrupted operation. We may perform maintenance and may suspend access where necessary to protect the Service or comply with law. Uptime-monitoring and alerting features are provided on a best-effort basis and are not a substitute for your own monitoring.

8. Disclaimers

The Service is provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. AI-generated recommendations are informational; you are responsible for evaluating and deciding whether to act on them.

9. Limitation of liability

To the fullest extent permitted by law, Crafty Meerkat will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. Our total liability arising out of or relating to the Service will not exceed the amounts you paid us in the 12 months preceding the claim.

10. Indemnification

You agree to indemnify and hold Crafty Meerkat harmless from claims arising out of your use of the Service, your data, or your violation of these Terms or applicable law, including claims related to the tracking you deploy on your sites.

11. Termination

You may stop using the Service and cancel at any time. We may suspend or terminate access for violation of these Terms, non-payment, or where required by law. On termination, your right to use the Service ends; you may export your data before the account is closed, after which it may be deleted in the ordinary course.

12. Changes to these Terms

We may update these Terms from time to time. Material changes take effect upon posting an updated version with a new “Last updated” date, and, where appropriate, additional notice. Continued use after changes take effect constitutes acceptance.

13. Contact

Questions about these Terms? Reach us through our contact page. See also our Privacy Policy.