Practical advice for your website
No jargon, no fluff — just what works: getting more visitors, understanding your numbers, and keeping your site healthy.
Is Social Media Worth It? Measure It One Channel at a Time
Social media is not one thing, so it cannot have one answer. Here is how to measure what each channel sends your website, compare that to the hours it eats, and decide channel by channel.
Is My Email Newsletter Actually Bringing In Business?
Your email tool reports opens and clicks, then stops at your front door. Here is how to tag your newsletter links and count what actually happens on your site afterwards.
Should You Fix Your Homepage or Your Services Pages?
You have one free afternoon and two candidates: the homepage you have never liked, or the services page you have never touched. Two reports settle the argument without anyone having to have an opinion.
How to Turn One-Time Visitors Into Repeat Customers
Your site already keeps a quiet record of who came back for a second look. Here is how to read returning visitors and direct traffic, and what to actually do with the people who bothered.
Most of My Visitors Are on Phones. What Should I Actually Change?
Everyone tells you to "go mobile-first" and then stops. Here are the four changes that actually move the needle on a small business site, in order, and how to prove the split before you touch anything.
Are Those Real People? Bots, Fake Traffic, and Why Your Numbers Lie
A meaningful share of the “visitors” in most analytics tools are not people. Here is how to tell the difference, and why it matters more than it sounds.
Switching Analytics Tools Without Losing Your History (or Your Nerve)
No analytics tool can import another one’s history. That single fact decides how you should run a switch — and it is much less painful than it sounds.
What Should My Website Conversion Rate Be? An Honest Answer
There is no universal good conversion rate, and the figures quoted online are close to meaningless for a plumber, a bakery or a solicitor. Here is how to work out your own number instead.
How to Get Found on Google Without Hiring an Agency
You do not need an SEO retainer to be findable. You need a site that loads, pages that answer real questions, and a few hours spread over a month.
Are My Google Ads Wasting Money? Five Checks Before You Pause Anything
Most wasted ad spend is not caused by bad ads. It is caused by paying for the wrong searches, sending clicks to the wrong page, and never measuring what happened next.
Your Website Traffic Dropped. Here’s How to Find Out Why, in Order.
A traffic drop is a symptom, not a diagnosis. Work through the causes in order — cheapest and most likely first — and you will usually find the answer in under half an hour.
The 15-Minute Website Health Check Every Owner Should Do Monthly
Your website degrades quietly: links break, pages slow down, titles go missing. Here is a 15-minute monthly health check that catches problems while they are still small.
How Do I Know If My Website Is Down? (Before a Customer Tells You)
Most owners learn their website is down from an awkward customer message. Here is how downtime actually gets discovered, what uptime monitoring does, and what 99.9% uptime really means.
What If Your Analytics Told You What to Do? Inside a Monday Morning AI Action Plan
Every analytics tool shows you what happened. Almost none tell you what to do about it. Here’s what changes when your analytics writes you a Monday action plan.
Why Is My Website So Slow? The Real Culprits, in Plain English
Slow websites lose customers quietly. Here are the three culprits behind most slow sites, what each second of delay actually costs, and how to measure speed from real visits.
How Do I Know If My Marketing Is Working? Use the Campaign-Link Method
Stop guessing which marketing pays off. Give every channel its own tagged link, read one table a month later, and double down on the winner.
Your Customers Are Finding You Through ChatGPT Now — Here’s How to See It (and Encourage It)
A growing slice of your visitors never touched Google — an AI assistant sent them. Here’s how to see those visits and become easier to recommend.
How to Get More Visitors to Your Website (Honest, Channel-by-Channel Advice)
No growth hacks, no “go viral” advice. A channel-by-channel plan for a real small business, with measurement built in so you know what worked.
Looking for a Google Analytics Alternative? Here’s What Small Businesses Actually Need
GA4 is a powerful tool built for analysts. If you run a bakery, a law office, or a shop, you need something different — here’s an honest guide to choosing it.
The Only 5 Website Numbers a Small Business Owner Needs to Watch
You do not need 200 reports. You need five numbers, checked once a week, and a habit that takes less time than making coffee.
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