Feature Guide

Goals & Conversions

Turn raw traffic numbers into a clear success metric you can act on.

Traffic alone doesn’t pay the bills — what matters is whether visitors do the thing you built the site for: booking a table, requesting a quote, buying a product. Goals turn that action into a number you can watch. Define what success looks like once, and every dashboard view from then on shows you conversions and conversion rate, not just visits.

A goal is either a page visit or a custom event. Page-visit goals match an exact path like /thank-you, or a whole section like /docs/* — perfect for “reached the booking confirmation page.” Custom-event goals fire on an event you send, like “signup” or “quote-request.” A session counts as converted the first time it hits the goal, so one enthusiastic visitor can’t inflate your numbers.

Goals also make your AI Advisor sharper. Stats Chat can answer questions like “What was my conversion rate last week?”, and the weekly AI report compares each goal week-over-week and prioritizes recommendations that actually improve conversion — not just recommendations that add traffic.

How it works

When a visitor’s session includes a page view or event that matches one of your goals, Crafty Meerkat marks that session as converted for that goal. The dashboard then shows each goal’s total conversions and its conversion rate (converted sessions divided by all sessions) for whatever date range you have selected. You can define up to 10 goals per site, and goals start counting from the moment you create them.

Step by step

1
Open your site’s Settings and find the Goals section
Every plan includes goals — no extra setup or code is required for page-visit goals.
2
Choose the goal type
Pick “page visit” if success means reaching a page (a thank-you page, a confirmation page). Pick “custom event” if success is an action you track with the events API, like “signup”.
3
Enter the path or event name
For page visits, use an exact path like /thank-you or a section pattern like /booking/*. For events, type the exact event name you send from your site.
4
Give the goal a clear name
Something a future you understands at a glance: “Contact form sent”, “Order completed”, “Menu PDF downloaded”.
5
Watch conversions on your Analytics page
Each goal shows conversions and conversion rate for your selected date range. Change the range to compare this week against last month.

Tips from the den

◆Start with one goal: the single action that most directly means money or a new customer. Add supporting goals (newsletter signup, menu download) later.
◆If your form redirects to a thank-you page, a page-visit goal needs zero code — it works the moment you create it.
◆Use section patterns like /shop/* sparingly; a goal that matches too many pages stops telling you anything specific.
◆Ask Stats Chat “which traffic source converts best?” — goals plus campaign links tell you where your best customers come from, not just your most visitors.

See it live — no signup

The demo dashboard runs on a real site with real traffic.

Open the live demo →

Common questions

How many goals can I create?

Up to 10 per site, on every plan. Each goal can be a page visit (exact path or section pattern like /docs/*) or a custom event.

Do I need to add code to track goals?

Not for page-visit goals — those work with just the normal tracking snippet. Custom-event goals need one line of JavaScript to send the event, for example window.craftymeerkat.event with your event name.

If someone completes a goal twice in one visit, does it count twice?

No. A session counts as converted the first time it hits the goal, so your conversion rate reflects how many visits succeeded — not how many times a button was clicked.

Can goals track past traffic from before I created them?

Goals start counting from the moment you create them. That’s another reason to set up your most important goal on day one of your trial.