Feature Guide

UTM Campaign Tracking

Finally know which post, email, or ad actually brought the visitors.

You post the same offer to Facebook, your newsletter, and a flyer with a QR code. A week later — which one worked? UTM Campaign Tracking answers that question with real numbers: “newsletter: 214 visits, facebook: 67, flyer: 12.” Instead of marketing on gut feeling, you spend your next hour of effort on the channel that’s proven to deliver.

It works through UTM parameters (small tags added to the end of a link) that tell your analytics where each visitor came from: utm_source for the platform (like “newsletter”), utm_medium for the channel type (like “email”), and utm_campaign for the specific push (like “summer-sale”). Visitors see the exact same page — the tag is invisible to them. Crafty Meerkat detects these tags automatically and groups the results into clear campaign reports, with no configuration and on every plan.

You never have to build tagged links by hand. The Campaign Links wizard in your dashboard asks three plain questions — where you’re sharing, which page, and what to call the campaign — and hands you the finished link to copy. And because UTM parameters are a standard every analytics tool understands, links you make with the wizard work everywhere.

How it works

When a visitor arrives through a link carrying UTM tags, the tracking snippet reads utm_source, utm_medium, and utm_campaign from the URL and attaches them to that visit. The Campaigns card on your Analytics page then groups visits by campaign, source, and medium, so “july-newsletter” shows as one row with its own visit count — for whatever date range you select. Combined with Goals, campaigns show not just who came, but which channel’s visitors actually converted.

Step by step

1
Open the Campaign Links wizard in your dashboard
It’s the fastest way to build a correctly tagged link — no syntax to remember, no typos to debug later.
2
Answer the three questions
Where you’re sharing the link (newsletter, Facebook, a flyer), which page it should open, and what to call the campaign (like “summer-sale”). The wizard assembles the finished link.
3
Use the tagged link everywhere that campaign runs
Paste it into the email, the post, or the QR-code generator. Use a fresh link per channel so each one reports separately.
4
Read the results in the Campaigns card
Visits appear grouped by campaign, source, and medium on your Analytics page — watch a launch in real time or compare channels over a month.
5
Double down on what works
Check the card weekly. Put more effort into the channels that bring visitors — and especially the ones whose visitors hit your goals — and drop the ones that don’t.

Tips from the den

◆Tag every link that leaves your hands — posts, emails, ads, printed QR codes. Untagged clicks blur into generic referrers or direct traffic and can never be attributed afterwards.
◆Name campaigns consistently: “july-newsletter”, not “final-v2-new”. Consistent lowercase names keep your campaign report readable for years.
◆For printed material, tag the link first, then generate the QR code from the tagged link — that’s how a paper flyer shows up in your dashboard.
◆Pair campaigns with Goals to compare quality, not just quantity: 12 flyer visitors who book beat 214 newsletter visitors who bounce.

See it live — no signup

The demo dashboard runs on a real site with real traffic.

Open the live demo →

Common questions

Do I need to set anything up for UTM tracking?

No. Crafty Meerkat detects utm_source, utm_medium, and utm_campaign automatically on every plan. The Campaign Links wizard is there so you never have to construct the tags by hand.

Will visitors notice the tags on my links?

They land on exactly the same page; the tag is just extra text at the end of the address, invisible in practice. It only changes what your dashboard learns about where they came from.

Do links built with the wizard work with other analytics tools?

Yes. UTM parameters are a universal standard, so a link tagged with the Campaign Links wizard is understood by every major analytics tool — your links stay portable.

What’s the difference between campaign data and referrers?

Referrers are what the browser volunteers about the previous site, which is often missing or vague — email clients and QR codes report nothing at all. UTM tags are information you put in the link yourself, so attribution works even where referrers go blank.