Getting Started

Promote Your Site with Campaign Links

Find out which of your posts, emails, and flyers actually bring visitors.

Say you post the same offer to Facebook, your newsletter, and a flyer with a QR code. A week later, which one worked? Normal links can’t tell you — a campaign link can. It is your regular page address with a small tag on the end that tells your analytics exactly where each visitor came from.

Visitors see the exact same page — the tag is invisible to them. But your dashboard now reads “newsletter: 214 visits, facebook: 67, flyer: 12”, and suddenly you know where to spend your next hour of marketing effort. That is the entire trick, and it works for anything you share: social posts, emails, online ads, even printed QR codes.

Best of all, you never build these tags by hand. The Campaign Links wizard in your dashboard asks three plain questions — where you’re sharing, which page, and what to call the campaign — and hands you the finished link to copy. No syntax to memorize, nothing to get wrong.

How it works

The tag on the end of a campaign link is a set of “UTM parameters” — a standard that every analytics tool understands, so links you make with the wizard work everywhere. The three parts answer three questions: utm_source is the platform (“newsletter”, “facebook”), utm_medium is the channel type (“email”, “social”), and utm_campaign is the name of the push (“summer-sale”). When someone clicks the link, Crafty Meerkat reads the tag, records the visit under that campaign, and drops it into your Campaigns reports automatically — no setup, on every plan.

Step by step

1
Open the Campaign Links wizard
In your dashboard, open Campaign Links. This is the wizard-first way to do campaign tracking — you will not need to type a single tag yourself.
2
Answer three plain questions
Tell the wizard where you’re sharing (newsletter, Facebook, a flyer…), which page the link should go to, and what to call the campaign (“summer-sale”, “july-newsletter”). The wizard assembles a correct, consistently formatted link from your answers.
3
Copy the finished link and use it everywhere you share
Paste the campaign link into your post, email, or ad instead of the plain address. For print, turn it into a QR code. Make a separate link for each place you share, so each channel reports its own numbers.
```
Normal link:    https://yoursite.com/summer-sale
Campaign link:  https://yoursite.com/summer-sale?utm_source=newsletter&utm_medium=email&utm_campaign=summer-sale
```
4
Watch the results come in
Results appear on the same Campaign Links page and in the Campaigns card on your Analytics view, broken down by source and campaign. Give a campaign a few days, then compare channels side by side.

Tips from the den

◆Use a campaign link every time a link leaves your hands — posts, emails, ads, printed QR codes. Untagged links show up as generic traffic you can’t credit to anything.
◆Name campaigns consistently and descriptively: “july-newsletter”, not “final-v2-new”. Six months from now, the name is all you will have to go on.
◆Check the Campaigns card weekly — double down on what brings visitors, drop what doesn’t.
◆Pair campaign links with a goal (like a booking or signup) to see not just which channel brings visitors, but which brings customers.

See it live — no signup

The demo dashboard runs on a real site with real traffic.

Open the live demo →

Common questions

Will visitors notice anything different about a campaign link?

No. The page loads exactly the same; the tag is just extra text in the address that your analytics reads. The address bar shows the longer link, but visitors land on the identical page either way.

Can I use these links on printed materials?

Yes — this is the only reliable way to measure print. Create a campaign link with a source like “flyer” or “menu”, turn it into a QR code, and every scan shows up in your Campaigns report credited to that flyer.

Do campaign links made with the wizard work with other analytics tools?

Yes. The wizard produces standard UTM parameters, which every analytics tool understands — including Google Analytics. If you run Crafty Meerkat alongside another tool, both will read the same links correctly.

Should I tag links between pages of my own website?

No — only tag links that live outside your site (emails, social posts, ads, print). Tagging internal links overwrites the visitor’s original source, so a visitor who arrived from your newsletter could be miscounted as coming from your homepage banner.