Feature Guide

Interactive Visitor Map

A country heat map plus city-level dots — pan, zoom, and see exactly where your audience lives.

Knowing where your visitors are changes real decisions: which city to mention in your ads, whether that out-of-state interest is worth a shipping option, which time zone your support hours should cover. The Interactive Visitor Map turns your traffic into geography you can explore — a country heat map combined with precise city-level dots, right on your Analytics page.

Choose between three views — Countries, Cities, or Both — then pan and zoom like any modern map. Nearby cities automatically group into numbered clusters that split apart as you zoom in, so dense metro areas stay readable instead of becoming a blob of dots. Hover any country or city to see its flag and exact visit count.

Alongside the map, the Top Countries and Top Cities lists rank your audience geography for the selected date range. A bakery might discover that a surprising share of weekend traffic comes from the next town over — a finding worth a local ad or a “worth the drive” page. And a small touch that owners love: the map is tinted with your site’s accent color, so every dashboard feels like yours.

How it works

Location comes from an IP address lookup at the moment a visit is collected — country and city level only, and the raw IP address itself is never stored. That means you get useful geography (which markets are responding) without collecting anything personal about any visitor.

Step by step

1
Open the map on your Analytics page
The visitor map sits on your site’s Analytics overview and reflects whatever date range you have selected at the top of the page.
2
Switch between Countries, Cities, or Both
Use the view toggle to match your question. Countries answers “which markets?”; Cities answers “which neighborhoods and metros?”; Both gives the full picture at once.
3
Zoom into your key regions
Pan and zoom toward the areas that matter to your business. Numbered clusters split into individual city dots as you get closer — hover any dot for the exact visit count.
4
Rank regions with the Top lists
Use the Top Countries and Top Cities lists beside the map to rank your audience. Comparing the lists across two date ranges shows whether a regional campaign actually moved the needle.

Tips from the den

◆Before spending on location-targeted ads, check the map — it is usually cheaper to deepen a region that already responds than to open a cold one.
◆If you serve local customers, watch the Cities view: traffic from outside your service area landing on your booking page may deserve a polite “areas we serve” note.
◆Unexpected international traffic on a local business site is worth a look at referrers — it often traces to a directory listing or an AI assistant recommending you.

See it live — no signup

The demo dashboard runs on a real site with real traffic.

Open the live demo →

Common questions

How accurate is the visitor location?

Locations are derived from IP address lookups, which are reliable at the country level and generally good at the city level. Visitors using VPNs may appear in the VPN server’s location rather than their own.

Does the map store visitors’ IP addresses?

No. The IP address is used for the location lookup at collection time and is never stored. The map only ever holds country and city level counts.

Why do some cities show as numbered circles?

Those are clusters — nearby cities grouped together so dense areas stay readable. Zoom in and the cluster splits into its individual city dots.